Data Science for Brescia – Arts and Cultural Places

Interior of the medieval church of Santa Maria in Solario – Santa Giulia Museum Complex, Brescia, Italy
Source: Archivio fotografico Musei di Brescia


The Project “Data Science for Brescia – Arts and Cultural Places” (DS4BS) has the main objective to increase knowledge about the way people visit the cultural places (museums, theaters, monuments and historic buildings) in the city of Brescia, in order to support institutions and decision makers. Special attention is devoted to the experimentation of new ways for public detection and engagement, exploring cultural attitudes and perceptions, and developing new forms of accessibility to culture, also with reference to the cultural tourism.

Scientific coordinator: Marica Manisera

Participants: Devis Bianchini, Barbara Rita Barricelli, Maurizio Carpita, Daniela Fogli, Paola Zuccolotto

Partners:

  • DMS StatLab – Laboratorio di Statistica Dati Metodi e Sistemi, University of Brescia

To achieve the goals of DS4BS, a Data Science approach, combining the use of big data and new technologies with complex statistical methods and predictive tools, is developed following two integrated research lines.

The first research line is devoted to test innovative methods of integration and analysis of big data from mobile phone network systems will be tested, in order to collect information useful for monitoring visits to cultural sites in the city of Brescia. To this aim, an original multi-stage approach for high-dimensional data is used, which permits to estimate the number of phone users for different reference days by means of the Histogram of Oriented Gradients algorithm for data dimensionality reduction, and a mix of k-means and Functional Data Analysis Model-Based Clustering methods for profiling time periods. The focus is on people movements between cultural places and along cultural itineraries.

The second research line is devoted to evaluate the experience of people during their visit to artistic and cultural places, also in light of innovative and digital initiatives promoted by museums in the COVID-19 era. The focus will be on the persons’ sensory experiences during the visit to the museums. We start from the collection of digital data by delivering survey questionnaires via apps running on smartphones. This data is used to quantify the sensing experience of visitors in front of artworks, resorting to phenomena like synesthesia and ideasthesia, in which activation of concepts evoke sensory feelings. The resulting data will be analysed by means of statistical methods of multivariate data analysis conceived to deal with survey data, specifically with Likert-type scales and rating-point semantic differential scales. The sensing experience quantification of visitors, properly integrated with other information about the visitors’ movements along cultural itineraries, multimedia contents on artworks and their tailoring towards different categories of visitors, will contribute to provide a holistic vision of artworks as smart objects, that is, autonomous physical digital objects augmented with sensing capabilities and enriched with a huge variety of multimedia content. In this Project, smart objects representation will be used to support museum professionals in preparing new cultural itineraries for visitors, without requiring specific technological skills, and to give visitors personalized exploration of cultural heritage on their personal smartphone. Experimentation will be performed in museums managed by Fondazione Brescia Musei.

The DS4BS Project favors experimentation by public, non-profit and private organizations interested in new forms of visitors’ experience with arts and cultural places based on the most advanced information and telecommunication technologies (4G/5G, GPS and smartphone apps); these technologies do not require appreciable investments for the purchase of specific devices as audio-guide recorders and 3D glasses and promote social distancing, thus being useful not only to reduce costs but also to moderate, for example, epidemic risks such as that caused by COVID-19 pandemic.

Integration of big data from antenna networks and from apps installed on smartphones by visitors of cultural places makes it possible to produce new knowledge, useful for guiding policies and decision-making processes with the aim to enhance the quality of their offers and services, with positive impact on citizens, cultural tourism, society and economy.

The DS4BS Project has received the endorsement of the Municipality of Brescia (ITIS – Information Technology, Innovation and Statistics Sector) and the Fondazione Brescia Musei, and is part of the research activities dedicated by the University of Brescia to support the important event planned for 2023, when Bergamo and Brescia will be the Italian Capitals of Culture.

Specific projects


La statistica a supporto della cultura: un’indagine statistica sulla visitor experience degli utenti della Pinacoteca Tosio-Martinengo di Brescia

Master degree thesis of Federico Tonsi (supervisor: Marica Manisera, co-supervisor: Paola Zuccolotto) – 2021

Thesis Slides Video Webinar Slides Webinar


Un’indagine statistica sulle nuove modalità di fruizione dei luoghi della cultura e sull’esperienza sensoriale dei visitatori: il caso della Pinacoteca Tosio-Martinengo

Master degree thesis of Alessandro Tonsi (supervisor: Marica Manisera, co-supervisor: Paola Zuccolotto) – 2021

Thesis Slides Video Webinar Slides Webinar


Analisi sensoriale dell’esperienza di visita di un museo: il caso della Pinacoteca di Brescia

Master degree thesis of Giulia Zanoletti (supervisor: Paola Zuccolotto, co-supervisor: Marica Manisera) – 2019

Thesis Slides Article

Conference ASA – STATISTICS FOR HEALTH AND WELL-BEING, Brescia 25th-27th September 2019 (Book of abstracts, page 25)


Indagine statistica relativa all’esperienza vissuta dagli utenti del Museo Santa Giulia

Master degree thesis of Loredana Scassa (supervisor: Marica Manisera, co-supervisor: Paola Zuccolotto) – 2019

Thesis Slides Article

Conference ASA – STATISTICS FOR HEALTH AND WELL-BEING, Brescia 25th-27th September 2019 (Book of abstracts, page 24)


Analisi della Customer Experience all’interno di un museo: il caso della Pinacoteca di Brescia

Master degree thesis of Elisa Cirillo (supervisor: Paola Zuccolotto, co-supervisor: Marica Manisera) – 2019

Thesis Slides

Conference ASA – STATISTICS FOR HEALTH AND WELL-BEING, Brescia 25th-27th September 2019 (Book of abstracts, page 25)


Indagine statistica relativa alla visita nei musei di Brescia: il parco archeologico

Master degree thesis of Paola Biggi (supervisor: Marica Manisera, co-supervisor: Paola Zuccolotto) – 2019

Thesis Slides Article

Conference ASA – STATISTICS FOR HEALTH AND WELL-BEING, Brescia 25th-27th September 2019 (Book of abstracts, page 24)


Edutainment e statistica nel turismo culturale: un caso di studio in Valle Camonica, la Valle dei Segni

Master degree thesis of Maddalena Troletti (supervisor: Paola Zuccolotto, co-supervisor: Marica Manisera) – 2018

Thesis Slides


Citizen Satisfaction Management nei servizi pubblici culturali. Un’indagine statistica sulla Biblioteca Queriniana di Brescia

Master degree thesis of Esmeralda Rossi (supervisor: Paola Zuccolotto, co-supervisor: Eugenio Brentari) – 2018

Thesis Slides